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Big Blue Bag IKEA

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Overview

There’s maybe nothing more synonymous with the IKEA brand than its iconic blue FRAKTA bag. To scale the IKEA experience for U.S. consumers to enjoy, Ogilvy NY and the brand dropped a 19-foot-tall version of everyone’s favorite shopping accessory in the heart of New York, Chicago, and Houston, complete with an epic AR experience that enabled consumers to grab exclusive discounts on IKEA products.

Capability

  • Relationship Design

Team

  • New York

See also

Big Blue Bag - IKEA | Ogilvy
Big Blue Bag - IKEA | Ogilvy
Big Blue Bag - IKEA | Ogilvy

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